The Science of Super Bowl Ads
When the Packers take on the Steelers in Dallas on Sunday, millions of people will be laughing and shouting in excitement – not just for the football, but also for the hilarious new crop of commercials that will premiere during the Super Bowl. With production budgets that rival a Hollywood film’s, advertisers compete to create the most memorable thirty-second spot. One of the most successful campaigns of the last few years is the beloved E*Trade baby, who premiered during the 2008 Super Bowl. Tor Myhren, President and Chief Creative Officer of Grey New York, is the creative mind responsible for […]