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Interview

The Science of Super Bowl Ads

When the Packers take on the Steelers in Dallas on Sunday, millions of people will be laughing and shouting in excitement – not just for the football, but also for the hilarious new crop of commercials that will premiere during the Super Bowl. With production budgets that rival a Hollywood film’s, advertisers compete to create the most memorable thirty-second spot. One of the most successful campaigns of the last few years is the beloved E*Trade baby, who premiered during the 2008 Super Bowl. Tor Myhren, President and Chief Creative Officer of Grey New York, is the creative mind responsible for […]

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Sports

Celebrity Super Bowl picks: Pitt or the Pack?

Many people get the impression that celebrities are so much different than us regular folk, but the reality is that most of them are very similar to us in terms of what they like to watch on TV — especially when it pertains to the Super Bowl. With that in mind, we decided to scour the Internet, and some of our celebrity interviews, to get a sampling of which team some actors, comedians, athletes, ad execs, magicians and supermodels are pulling for in Sunday’s game between the Green Bay Packers and Pittsburgh Steelers. Jillian Michaels, fitness trainer, The Biggest Loser: […]

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Comedy

Glee’s Jane Lynch: post-Bowl episode will be a blast … maybe literally

By Lori Acken Speaking with journalists via conference call Thursday afternoon, Glee star Jane Lynch says that her character, cheerless cheer coach Sue Sylvester, will come through this Sunday’s post-Super Bowl episode with a bang … and possibly a whimper. Or a Sue Sylvester version of a whimper, anyway. Which pretty much means that rooms shall be demolished. Lynch called the upcoming “The Sue Sylvester Shuffle” episode — in which Mr. Schuester and Coach Beiste scheme to unite the glee club and and the football team, while Sue’s desperation to win cheerleading Nationals reaches dangerous levels — “a Glee episode on […]

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Sports

Super Bowl XLV schedule on FOX

By Ryan Berenz The AFC champion Pittsburgh Steelers meet the NFC champion Green Bay Packers for all the marbles in Super Bowl XLV at Cowboys Stadium in North Texas on Sunday, Feb. 6. FOX’s top broadcast team of Joe Buck and Troy Aikman call the game, the Black Eyed Peas perform at halftime, and, of course, there will be plenty of entertaining commercials trying to upstage the action on the field. Here’s the detailed Super Bowl program schedule from FOX, including Bill O’Reilly’s interview with President Obama, the Declaration of Independence and National Anthem pregame ceremonies, and the postgame show […]

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Sports

NFL Network’s weeklong coverage of Super Bowl XLV

By Ryan Berenz Not to be outdone by ESPN’s weeklong Super Bowl coverage, NFL Network offers more than 100 hours of Super Bowl pregame hype and analysis. Here’s the complete release from NFL Network, as well as the detailed schedule through Feb. 6: NFL NETWORK GOES BIG FROM NORTH TEXAS WITH MORE THAN 100 HOURS OF HD COVERAGE OF SUPER BOWL XLV Exclusive Programming Including Super Bowl XLV Media Day, Associated Press NFL Awards & First-Ever Primetime Pro Football Hall of Fame Class of 2011 Announcement Highlight Schedule Record 30 On-Air Personalities Holding 16 Super Bowl Rings Headline LIVE Coverage […]

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Sports

ESPN networks’ weeklong coverage of Super Bowl XLV

By Ryan Berenz Though Super Bowl XLV airs Feb. 6 on FOX, it wouldn’t have the hype it does without the machine that is ESPN covering the game from about every angle beginning Jan. 31. After ESPN is done with this thing, viewers will be praying for an NFL lockout next season. Here’s ESPN’s release on all of its Super Bowl Week coverage plans. Be sure to read all the way to the end. We don’t want you to miss ESPN’s Friday Night Fights Presents Super Brawl 2011. ESPN at Super Bowl XLV in North Texas ESPN kicks off its […]

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Sports

“Road to the Super Bowl” airs Super Bowl Sunday on FOX

By Ryan Berenz Release from FOX on the airing of NFL Films’ Road to the Super Bowl documentary special airing at 12pm ET on Sunday, Feb. 6, as part of the network’s pregame programming: NFL FILMS’ “ROAD TO THE SUPER BOWL” DEBUTS ON FOX AT 12:00 NOON ET ON SUPER BOWL SUNDAY 41ST Year of TV’s Longest-Running, Most-Honored Annual Sports Special One-Hour Special Culled From 1.7 Million Feet of Game Film & 400 Hours of Game Audio from 133 Coaches & Players How did the Green Bay Packers and Pittsburgh Steelers advance to Super Bowl XLV in North Texas? Re-live […]

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Sports

NFL Network Super Bowl highlights marathon schedule

By Ryan Berenz The weekend before Super Bowl XLV is a great time to kick back and relive the great games in Super Bowl history. NFL Network is showing every Super Bowl highlight show in a marathon beginning Saturday, Jan. 29 at 10am. Here’s the complete schedule from NFL Network: Saturday, January 29 10:00 AM – Super Bowl I: Green Bay Packers vs. Kansas City Chiefs 10:30 AM – Super Bowl II: Green Bay Packers vs. Oakland Raiders 11:00 AM – Super Bowl III: New York Jets vs. Baltimore Colts 11:30 AM – Super Bowl IV: Kansas City vs. Minnesota […]

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Sports

Updated: NFL playoffs TV schedule

By Ryan Berenz Click here for the 2013 NFL Playoffs TV Schedule The NFL playoffs kick off Saturday, Jan. 8, with four wild-card games during the weekend. Here are the NFL playoffs seedings and current schedule (check back for updates after each round): American Football Conference 1.  New England (14-2, AFC East champion) 2.  Pittsburgh (12-4, AFC North champion) 3.  Indianapolis (10-6, AFC South champion) 4.  Kansas City (10-6, AFC West champion) 5.  Baltimore (12-4) 6.  New York Jets (11-5) National Football Conference 1.  Atlanta (13-3, NFC South champion) 2.  Chicago (11-5, NFC North champion) 3.  Philadelphia (10-6, NFC East […]

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Reality TV

“Undercover Boss” star pleased with portrayal … pretty much

Last night’s post-Super Bowl airing of Undercover Boss pulled in over 38 million viewers, the best for that time slot since 2001. Incidentally (or not) it was another reality offering — the premiere of the second season of Survivor — that was the last to pull in those kinds of ratings. But instead of cutthroat gamesmanship, Undercover Boss offered an uplifting vision of nameless, faceless corporate bigwigs finally developing empathy for their underlings. Waste Management President and COO Larry O’Donnell posed as a regular employee in his own company, going from task to task, in order to see how the […]