CMT has announced that it will air a five-hour marathon of interactive, “fan-edition” episodes of Dog and Beth On the Hunt May 26 from 5-10pm ET/PT.
Enhanced with facts about the show, viewer comments culled from social media outlets and commentary from series stars Dog, Beth and Leland Chapman, the specially created episodes are designed to reward viewers who have made Dog and Beth On The Hunt the network’s top-rated series, with an average weekly audience of over 1 million total viewers, more than 260,000 Facebook “likes” and a faithful Twitter fan base. The network also offers a companion Facebook app called “The Dog Pack,” which provides viewers with exclusive content each week.
“Fan response to Dog and Beth has been overwhelming, so we decided to give the fans more of what they want — more behind-the-scenes show information, more interaction with each other and more access to Dog, Beth and Leland,” said Katie Buchanan, senior vice president of programming, strategy and acquisitions for CMT. “After debuting these newly enhanced episodes Memorial Day weekend, we’ll begin creating new fan-edition episodes rolling out weekly shortly after the Sunday night premieres.”
CMT has also picked up an additional 11 episodes of Dog and Beth On the Hunt, bringing the series to a full first-season order of 22 episodes. The new episodes are now in production and will air in August.
“We knew Dog and Beth would shake up the programming landscape at CMT and they’ve done just that, more than doubling our quarter-to-date prime average,” said Jayson Dinsmore, executive vice president of development for CMT. “In addition to ratings success, the show has seen the largest level of social media engagement of any previous CMT series, with an incredibly dedicated, impassioned fan base. Dog, Beth, Leland and Electus are fantastic to work with, and we look forward to getting them back on the road to continue the hunt.”
Catch the fan-edition Dog-a-thon of Dog and Beth: On The Hunt episodes Sunday, May 26, beginning at 5pm ET/PT on CMT. New episodes of Dog & Beth On the Hunt air Sundays at 8pm ET/PT.
Images: CMT