
Episode IV: A New Hope (For Marketers)
Hey, gang, with the 30th anniversary of Star Wars upon us, several networks are getting into the act of exploring its cultural significance, but all next week, CNBC is taking a new approach: It’s discussing the profound business impact the film has had on the way that big budget films are produced and marketed. CNBC’s media reporter Julia Boorstin, senior correspondent Scott Cohn, Silicon Valley bureau chief Jim Goldman and business news reporter Jane Wells dissect the Star Wars financial phenomenon in a series of special reports that air throughout CNBC Business Day’s programming, beginning each morning on Squawk Box […]