“G.I. Joe” … “Monopoly” … I Guess Nostalgia Has Its Place
by Karl J. Paloucek Last weekend, one of our dinner guests hinted at the power of branding on the American psyche. The topic at hand was a famous German chain of grocery stores that had to concede to carrying brands it had never previously considered so as to guarantee success in the U.S. market. The story underscored the brand loyalties that are so much a part of the American-consumer mentality. We’ve all heard that studies show that those loyalties start early and can last a lifetime, but why make a study when you can make a movie to prove your […]