In keeping with its tradition of pairing pet-adoption specials with major sporting events (Kitten Bowl, Kitten Summer Games), Hallmark Channel presents its inaugural basketball-related adoption special, Meow Madness, to coincide with the NCAA men’s basketball championship. Beth Stern will host this event along with co-announcers sports commentator Mary Carillo and four-time NBA champion John Salley. Comedian Godfrey will serve as the event’s referee. As a result of the hoop-la, all of the event’s cat-letes will find purr-manent homes.
“We just keep going and they keep adding more specials,” gushes Stern of Hallmark Channel’s commitment to animal adoption awareness. “And as a result, even more animals are adopted. It’s just been really incredible.”
Hallmark Channel and its partner, North Shore Animal League America, present this and other celebrations of adoption to remind viewers that adorable and adoptable pets are always available at shelters around the country.
Meow Madness > Hallmark Channel > Monday, April 3 at 8/7c