Discovery Channel announced today that its three-part miniseries Harley and the Davidsons, which aired last week beginning on Labor Day, scored big ratings across all three nights, becoming the most-watched cable miniseries in 3.5 years (since History’s The Bible) and the No. 1 cable program across top demos all three nights.
The program averaged 2.00 million P25-54 viewers and 4.4 million P2+ viewers, according to a Discovery release. Harley also was Discovery Channel’s highest-rated rookie series ever among M25-54, as well as the network’s most-watched ever in P2+.
This was the first miniseries for Discovery Channel under the leadership of Rich Ross, group president for Discovery, Animal Planet and Science.
“We are really pleased that so many shared the wild ride of Harley and the Davidsons,” Ross said in the release. “I can’t thank Raw Television and John Goldwyn enough for bringing this story roaring to life.”
More ratings info from Discovery:
“Airing 3 consecutive nights from September 5-7, Harley and the Davidsons was the #1 cable program across P/M25-54 (excluding sports) and M18-49 all three nights. Discovery scored an impressive 2.23 P25-54 rating with 4.36 M Total viewers P2+ on Monday, September 5 in L+3. The miniseries held strong with 2.17 P25-54 (4.41 M Total viewers) on Tuesday, September 6 and 2.11 P25-54 (4.41 M Total viewers) on Wednesday, September 7. Airing as part of Discovery’s iconic Motor Mondays line-up, the miniseries also was the most watched cable miniseries in 3 1/2 years on P25-54 and M25-54. Harley and the Davidsons also drove Discovery to its highest rated Monday-Wednesday Total Day since December 2012 (excluding Shark Week). The 11pm encore averaged 619,000 P25-54 and 1.3 million P2+ impressions. Combined, the premieres and all encores on Monday-Wednesday reached 14.73 million P2+.”