Nickelodeon Is Going Dark For Worldwide Day of Play

On Saturday, Sept. 20, there will be nothing wrong with your TV. If your TV-loving kid seems alarmed when Nickelodeon doesn’t work this weekend, it’s because in honor of the 11th annual Worldwide Day of Play, the kid-centric network is going dark to encourage kid to get outside and get active.

The blackout will affect all Nickelodeon networks, websites and apps and run from 12pm-3pm ET/PT.

Around the country, more than 15 nationwide partners, including the Boys and Girls Club, United States Tennis Association and NFL PLAY 60 will host thousands of health and wellness events to celebrate kids’ love of play. Get more info and find events here.

Big Time Rush will perform during Nickelodeon's 10th annual Worldwide Day of Play celebration in Brooklyn's Prospect Park on September 21st , 2013 . (Photo by Mike Coppola/Getty Images for Nickelodeon) *** Local Caption *** James Maslow; Logan Henderson; Kendall Schmidt; Carlos Pena, jr.
Big Time Rush(James Maslow, Logan Henderson, Kendall Schmidt and Carlos Pena, Jr.) performed during Nickelodeon’s 2013 Worldwide Day of Play celebration in Brooklyn’s Prospect Park.

James Maslow; Logan Henderson; Kendall Schmidt; Carlos Pena, jr.

James Maslow; Logan Henderson; Kendall Schmidt; Carlos Pena, jr.

On Saturday, prior the blackout, Nickelodeon will air health and wellness-themed messaging and interstitials featuring stars from Nickelodeon’s hit live-action series, including Sydney Park and Tylen Jacob Williams (Instant Mom), Curtis Harris and Breanna Yde (The Haunted Hathaways) and Paola Andino and Nick Merico (Every Witch Way), to encourage kids to take the time to be more physically active. At noon, Nickelodeon will sign-off on air and online, signaling kids and families to get up and get moving. While the network is dark, a message encouraging viewers to go play will appear on a loop.

Saturday’s Worldwide Day of Play caps off Nickelodeon’s summer-long “Road to Worldwide Day of Play” where the network visited San Diego, Detroit, and Virginia Beach and teamed up with grassroots organizations to celebrate kids and the many ways that kids can be active.

When Nickelodeon’s channels, websites and app resume programming at 3pm, health and wellness messaging will continue with highlights from this summer’s “Road to Worldwide Day of Play” events in San Diego, Calif., Detroit, Mich. and Virginia Beach, Va.

Kids and families can visit http://www.nick.com/play to find photos and videos from “Road to Worldwide Day of Play” events, get tips on the best ways to play and access toolkits to help plan their own Worldwide Day of Play activities.

image © Mike Coppola/Getty Images for Nickelodeon

8 Comments

  1. Hey tell btr even though I only went to one concert Logan saw me it was in Long Island I believe huge fan I use yo have posters of u on my walls but my parents said to take them down I was around 7 or 8 when I went huge fan…thank u for all u do.james I like u and ur hair.I like that ur strong.logan I like that ur smart and Kendall that ur brave I love btr

  2. Hey btr even though I only went to one concert Logan saw me it was in Long Island I believe huge fan I use yo have posters of u on my walls but my parents said to take them down I was around 7 or 8 when I went huge fan…thank u for all u do.james I like u and ur hair.I like that ur strong.logan I like that ur smart and Kendall that ur brave I love btr

  3. This is an awesome idea. I wish all the networks would participate. My son is not happy, as the nick channels are his favorite. But I love it! Thanks Nickelodeon!!!

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