Shark Week 2014 breaking viewership records for Discovery

Just a a day into its annual Shark Week event, Discovery Channel announced yesterday that Shark Week 2014 broke viewership records, pulling in the highest ratings in its 27-year history on Aug. 10, the day the weeklong event started.


Discovery reports that on Aug. 10, Shark Week 2014 programming earned a historic 2.27 P25-54 rating, and delivered 3.64 million total viewers P2+, the highest-rated evening ever for Shark Week to date, and the network’s 13th highest-rated primetime evening ever. The network says that the biggest year over year gains came from Women 25-54, an increase of 18%.

Looking specifically at the specials that aired on the Shark Week 2014 premiere night, Shark of Darkness: Wrath of Submarine, which aired at 9pm, earned a 2.43 P25-54 rating and delivered an average of 3.825 million viewers (Persons 2+). Air Jaws: Fin of Fury, at 8pm, earned a 1.96 P25-54 rating and delivered an average of 3.298 million viewers, ranking as the No. 6 all-time top rated program out of over 135 Shark Week telecasts. The return of Shark After Dark at 11pm earned a 1.03 P25-54 rating and delivered an average of 1.556 million viewers, the highest-rated late night for Discovery since last year’s debut of the talk show, per the network.



Chris Fallows/Discovery Channel