Get a whiff of this: When TLC brings back Here Comes Honey Boo Boo with new episodes starting July 17, viewers will now be able to savor the aromas of the show’s McIntyre, Ga., setting. TLC is planning a “Watch ‘n Sniff” world premiere event for the first two returning episodes of Honey Boo Boo.
“We couldn’t think of a more fitting way to kick off the new season than with two Watch ‘n Sniff episodes,” said Amy Winter, general manager of TLC. “The family loves coming up with crazy games and hijinks, so now our audience gets to play along with one.”
The way that viewers will be able to experience the lovely fragrances of Honey Boo Boo and the rest of the colorful places and characters that surround her will be through a numbered scent card that correlates to scenes in the show. Viewers watching Here Comes Honey Boo Boo scratch their cards and experience the aromas associated with the Boo Boo gang as they welcome summer.
Nearly 10 million Watch ‘n Sniff cards, featuring six scents, will be distributed across the country. Inserts will break exclusively in People’s July 15 issue, hitting newsstands on July 5. Inserts will also run in Us Weekly, hitting newsstands on July 12. In partnership with Time Warner Cable, the Watch ‘n Sniff cards will also be available at select Time Warner Cable retail stores across the country. Additional cards will be handed out by street teams in major markets.
Fans can also partake in a virtual watch ‘n sniff experience at TLC.com/HoneyBooBoo, where they can mix and match the smells featured in the show to enter to win $5,000.
Smell ya later, Honey Boo Boo!
Here Comes Honey Boo Boo returns July 17 at 9pm ET/PT on TLC.
Here Comes Honey Boo Boo cast: Courtesy of TLC