What Would Ryan Lochte Do? premiere date, time, channel

What Would Ryan Lochte Do? is set to premiere on E! Sundays beginning April 21 at 10pmET. Five-time Olympic gold medalist Ryan Lochte wants more than endorsements and Olympic fame. He’s setting his eyes on Hollywood in a big way, securing his first reality TV series with E! and What Would Ryan Lochte Do?

What Would Ryan Lochte Do premieres on E!The eight-episode series shines a new light on the celebrated pinup boy of the 2012 Summer Olympics, as viewers get an inside look at Lochte’s friendships, love life and family dynamic. So what exactly would Ryan Lochte do? Actually, instead of titling the show on what he would “Do” it should be “Say.” This is where the comic genius comes in to play, as the 28-year-old, all-American swimming phenom is known for his “I don’t think before I speak” statements. But who’s kidding, that’s part of his appeal that is generating much of the buzz.

E! is definitely banking on Lochte’s personality for the success of the show. Their press materials hype him as an “athlebrity” who pushes each aspect of his life to the highest level. “Lochte’s unpredictable, unfiltered and delightfully uninhibited Lochteisms — those remarks, phrases and concepts that catch us completely off-guard and for which he has already become legend — are going to have people texting and tweeting from coast to coast,” the network states.

So was Ryan Lochte born to be on TV? He thinks so. He told The Hollywood Reporter earlier this year that he wants to be the next Kim Kardashian. “Kim started from pretty much nothing, and now everyone everywhere knows who she is. That’s what I want to do,” he said in his interview with Leslie Bruce. “Not to have a big head about it, but people love me.”

The series follows Lochte’s everyday life over the course of several months as he prepares for the Rio games in 2016 while building his fashion line, making buzz-worthy media appearances, dealing with his unconventional family and friends and, always, searching for “the one.” And, from the trailers, it looks like he’s still a playa hitting clubs and Gainesville, Fla., bars looking to get lucky.

Be forewarned, though, we could be just days away from his coined catchphrase “Jeah”— that’s “yeah” with a J instead — being repeated ad nauseum. “If you say it, put that emphasis on the J. That J and E are the key part,” Lochte explains.