Ben & Jerry’s to reveal new flavor for 30 Rock series finale

Updated Feb. 1, 2013, 1:45pm CT

Ben & Jerry’s is famed for coming up with creative, sometimes quirky, themed flavors for its popular ice cream, and this week will see the unveiling of another new one. The Vermont-based company has announced that it will reveal a flavor aimed at celebrating the 30 Rock series finale when the hit NBC sitcom ends after seven seasons this Thursday, Jan. 31, at 8pm ET.

The flavor will be ceremoniously unveiled by co-founder Jerry Greenfield at a New York City finale party, just steps away from the series’ namesake building at Rockefeller Center. Invitees will gather to view the 30 Rock series finale and to sample the new 30 Rock-themed concoction.

In a release, Ben & Jerry’s said that while new flavors are usually released closer to spring, the company decided to bump up the timetable to have this flavor on hand to accommodate the Jan. 31 30 Rock series finale. Fans will not have to wait long to sample it — the flavor will be available across the country in Ben & Jerry’s scoop shops in February and on the shelves of grocery stores and convenience stores shortly thereafter.

If you are in the New York City area, a limited number of tickets for the Ben & Jerry’s 30 Rock series finale viewing party are available at, with all proceeds benefiting a local non-profit organization to be announced on Jan. 31. The event will feature 30 Rock trivia contests, giveaways and a chance to sample the new ice cream flavor. Those unable to attend will be offered a chance to obtain the 30 Rock flavor online (more details on this to come). All online proceeds will benefit the same non-profit that will be announced on Thursday.

In the one-hour 30 Rock series finale — which is divided into two parts, with Part One titled “Hogcock!” and Part Two titled “Last Lunch” — Liz Lemon (Tina Fey) has difficulty adjusting to being a stay-at-home mom, while Jack Donaghy (Alec Baldwin) takes stock of his life. Tracy Jordan (Tracy Morgan) struggles without constant attention from Kenneth (Jack McBrayer) as the former page settles into his new job as president of NBC. Jenna Maroney Jane Krakowski) prepares an emotional farewell song as the cast and crew reunite for one final TGS.

The one-hour 30 Rock series finale airs Jan. 31 at 8pm ET on NBC.

UPDATE 2/1/2013: And the flavor is: “Liz Lemon Greek Frozen Yogurt,” which will be available this spring. What do you think of the flavor.


30 Rock series finale: Ali Goldstein/NBC

Ben & Jerry’s image courtesy of Ben & Jerry’s