Representing the first Dimension Films release to be offered as a day-and-date theatrical/Video On Demand (VOD) launch — and the first ever launch of this sort for a 3D movie — Piranha 3DD will be available On Demand and online for VOD rentals starting today, coinciding with its theatrical release.
The film will be available for a 48-hour VOD rental; $6.99 in standard and high definition, and $7.99 in 3D. Consumers have 30 days from the time of purchase to begin viewing.
While you should check with your local system to verify availability and for ordering information, Starz Digital Media says that more than 95% of U.S. cable/satellite/Telco multichannel video households are served by operators participating in the Piranha 3DD VOD campaign, while leading Internet VOD distributors participating include Amazon Instant Video, Google Play/YouTube, iTunes, PlayStation Network, Vudu and Xbox Live.
Starz Digital Media has also collaborated with Milyoni to bring Piranha 3DD in VOD to Facebook, with the first-ever Facebook VOD app for rental. The app allows users to transform the online movie-viewing experience into a social experience by letting them comment and share clips, stills and quotes with friends.
Piranha 3DD is the sequel to the surprise 2010 hit Piranha 3D, itself a remake of sorts of the 1978 cult classic Piranha. This time, the bloodthirsty fish invade a water park. Christopher Lloyd is back as the eccentric piranha expert, with survivor Paul Scheer and a partially devoured Ving Rhames back for action. David Hasselhoff is on hand as a celebrity lifeguard at the racy park, and you know things will just get crazier with Gary Busey in the cast. Also starring in the horror-comedy are Katrina Bowden, Danielle Panabaker, Matt Bush, Chris Zylka and David Koechner.
The film’s tagline: “Double the Action. Double the Terror. Double the D’s.”
From the trailers I’ve seen, the D’s look more than doubled. And director John Gulager embraced the idea of a sequel that boldly announced its more-is-more intentions.
“The immediate appeal was that title — it was so goofy cool,” Gulager says. “It instantly suggested a modern version of the drive-in horror/exploitation movies that I love from the 1970s. Those movies reveled in outrageous fun, carnage, sexy girls, gratuitous nudity and sick, sick humor. I wanted to give the audience that same excitement.”
© Dimension Films