It took awhile, but finally there’s going to be a TV series that focuses on fashion for average size women (more commonly referred to as plus-size). TLC and What Not to Wear host and fashion authority Stacy London, along with BBC Worldwide Productions, are executive producing this yet-to-be titled eight-part series, set to premiere in May. No surprise that London’s behind the production after spending nine seasons helping many “plus size” women reinvent themselves and their wardrobes in her signature What Not to Wear series, which she cohosts with Clinton Kelly.
The new series, however, does not feature London in front of the camera, instead it follows business owners Lisa and Jim Dolan, as they try to revolutionize the norms of plus-size shopping experiences at their clothing store, Lee Lee’s Valise. The husband and wife team opened their store based on a frustration Lisa had with finding plus-size clothing for herself. Their website states: “As a plus-size consumer, Lisa Dolan has traversed the boutiques of Brownstone Brooklyn, in search of contemporary clothing in her size. It became very apparent that all of these boutiques have ignored the “normal sized” women. As you might know, the majority of American women average a size 14, and it was impossible to find anything bigger that a 12 in any of the boutiques and shops that have sprung up in the neighborhood. So when the ‘perfect’ space opened up in a historic spot on Court Street, we decided to open a shop that would specialize in sizes 10 to 28.”
Each episode of the series follows three customers and their intimate shopping experience at the Brooklyn store, where they receive personalized attention in finding clothes that fit and flaunt their body type. Of course it wouldn’t be a TLC series without some drama and tears, so you can expect that as well, as women are transformed through the help of Lisa and John Dolan.