In conjunction with its new original film, Christmas Comes Home to Canaan, starring Billy Ray Cyrus — the sequel to 2009’s popular Christmas in Canaan — Hallmark Channel will offer viewers a FREE download of the video for Billy Ray Cyrus’ new song created especially for the film. Christmas Comes Home to Canaan will premiere Dec. 17 at 8pm ET/PT, and the music video will premiere directly afterward.
According to Hallmark Channel, a QR code will appear onscreen on Hallmark Channel Friday, Dec. 16, from 9:30-10pm ET/PT, and again on Saturday, Dec. 17, at approximately 10pm ET/PT. Three alerts will be issued prior to the QR code’s appearance, giving viewers ample time to ready their smartphones. When the QR code appears, viewers can use any available tag reader to download the Billy Ray Cyrus video, OR they can text the word SCAN to 44040 to receive the free Scanlife reader to do so.
As a bonus, fans who have access to a second screen on Dec. 17 (mobile, laptop or tablet) open to www.hallmarkchannel.com/countdown will receive an mp3 file of the song “Home,” an mp3 of Cyrus’ “We’ll Get by Somehow (We Always Do)” as well as the video from the original film, Christmas in Canaan, and even a stream of the new Bryan Adams holiday song, “Merry Christmas” and a downloadable mp3 of Richard Marx’s “Christmas Spirit.”
Photo: Hallmark Channel