E! To Draw In More High-Five’n White Guys With “Maxim” Partnership

e-logoBy Jeff Pfeiffer

In the wake of its very successful partnership in May on the TV special Maxim Hot 100, E! and Maxim magazine (well, technically, the less-sexy-sounding Moving Pictures DPI, which is the production division of the mag’s publisher, Alpha Media Group) have announced a two-year partnership to produce similar celebrity-driven programming, with “a minimum” of six hour-long television specials promised.

Two specials have been greenlit for 2009. Maxim’s Celebrity Beach Watch premieres this fall and tracks the hottest celebs on the most exotic beaches. Maxim’s Hottest Moments 2009 will be a year-end review combining the most absurd and sexiest moments in pop culture. The companies are also developing a travel and party series called Maxim Does. The first episode, Maxim Does Mardi Gras, is expected in early 2010.