Particularly following the election of President Obama, there has been increased interest in the “NEWBOs” — the New Black Overclass — a growing group of African Americans who have gone from working class to the wealthy class at a young age, and who are now building wealth for future generations.These include those who have made fortunes in the worlds of sports, entertainment and media.
Black Entertainment Television (BET) today announced the creation of a new network to appeal to such affluent, trend-setting and sophisticated black adults. The network, called Centric, is set to launch in the fourth quarter of this year. Programming on the channel will include shows like:
Real Life Divas — Fourth quarter 2009. A behind-the-scenes look into divas’ lives as they share their personal accounts about their meteoric rise to fame, and how they’ve overcome the challenges of balancing family and careers.
Urban Livin’ — Fourth quarter 2009. Design guru Helen Bailey hosts this series that inspires viewers with new ideas for decorating and revamping the home.
Leading Men — Fourth quarter 2009. A look at the men who live their lives in public, and a rare look at their private side. Prominent black men who have impacted American culture artistically, socially and politically are featured.
Keeping Up With the Joneses — First quarter 2010. A new series that follows the lives of Houston’s high society.
Model City — First quarter 2010. A new series that looks at the world beyond the runway, featuring young black male models trying to make it in New York City.