Beta Survey Says ESPN2 Beats ESPN In "Program Quality"

Posted by Cubicle QB

Here’s a survey stat that boggles the mind, courtesy of the annual Beta Research Cable Subscriber study that examines the perceived value and quality of cable TV networks. Some of the results were expected: Discovery Channel, History and ESPN ranked as the top basic cable networks. But then there’s this from Multichannel News:

Discovery also scored high on program quality, but not as high as The Disney Channel. Seventy-eight percent of respondents ranked programming quality highly for the kids channel, just nudging Discovery, which got a score of 77%, out of first position. ESPN2 outranked its sibling ESPN in this part of the poll: 76% of respondents lauded the program quality on ESPN2 compared to 73% naming the original sports channel.

Wha? Can this be? The Deuce is better than the Mothership? Shortly after I read this, I received a program update from ESPN2 that added the following programs:

Lucas Oil Pro Pulling League

2008 World Series of Poker Presented by Milwaukee’s Best Light

2008 Oklahoma City Dog Show (repeat)

See, ESPN is going about this all wrong. Why should they fork out huge cash for the BCS when they can just air Poveromo’s World of Saltwater Fishing, Madden Nation and boxing matches from the late ’80s all day?

3 Comments

  1. Much of WI still uses an antenna for reception, like we have. All too often, the only info. your mag. lists says ‘local programming’. Sat. service shows all the non-broadcast stuff, cable may or may not have listings, so we NEED local listings since we’re on antenna.

    Our other dissatisfaction is the lack of late night listings. We know this doesn’t apply for most, but we work nights. After -midnight shows are our staple. Using the web to look it up is, for us, an option that’s 50 mi. away, so it’s not reasonable to use while watching tv.

  2. I can no longer give the Deuce high marks for quality, ever since they stopped airing Magic: The Gathering tournaments.

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About Ryan Berenz 2167 Articles
Member of the Television Critics Association. Charter member of the Ancient and Mystic Society of No Homers. Squire of the Ancient & Benevolent Order of the Lynx, Lodge 49, Long Beach, Calif. Costco Wholesale Gold Star Member since 2011.