The Queen Has Spoken: Interview with Pretty Wicked Moms Emily Dees Boulden

Interview with Lifetime’s Pretty Wicked Moms Emily Dees Boulden
Lifetime’s latest “Mom” series offers a bit more humor than the traditional drama associated with a reality series fueled by a group of beautiful, semi-rich and supercompetitive women. The star of Lifetime’s new Pretty Wicked Moms (premiering Tuesday, June 4 at 10pm ET) is the self-described “queen bee” Emily Dees Boulden, a sexy, savvy businesswoman who is owner of Atlanta’s high-end boutique Swank. Emily is mother Lifetime's Queen Bee of Pretty Wicked Moms Emily Dee Bouldento Amzie, wife to the ever-patient Pete and BFF to Nicole N. (the doggy mom), who is also a featured cast member on the series. Between launching her own clothing line, running her boutique and raising a 2-year-old, Emily took a timeout to opine on where she stood on a few topics.

On being a “wicked mom”…
Well obviously it’s a double entendre. A wicked mom to me is what I think of myself. I’m a badass mom who is successful, who can multitask, who can juggle family, work and friends — and all of life’s curveballs — while standing tall and in 5-inch heels. I don’t think of it as evil at all.

On keeping up with the competition …
I just want the best of the best for Amzie. Maybe all the other moms try and compete with me, but I don’t compete with other moms. I’ve never been a follower. I’ve always been a leader and that’s just who I am. I just try and be the best mom I can be.

On friendship and if it’s easy being her friend …
I would say yes. Of course I think it is. But in reality probably not. Girls are hard. There are a lot of jealous girls and if you’re not comfortable with who you are, it would probably be hard to be friends with me. I’m not a jealous person and that’s probably why Nicole and I are best friends, because she’s not either.

On forced friendships (like Miranda) …
Our husbands are childhood best friends — I mean it goes back to kindergarten. That’s part of every woman out there — there’s always a forced friendship. We try to make it work. I say what I think. I’m not a fake person. I’m really a genuinely nice person. If you’re beautiful, I’ll say you’re beautiful. I don’t think she’ll be surprised by anything I say. I feel like I’ll probably be more surprised by the things she says. I don’t know. She knows how I feel about her. I told her before.

On the type of mom she really is …
I don’t hover over [Amzie] and try to control everything. I let her figure things out herself and it will make her a better person because that’s the way I was. At the end of the show, the proof is always in the pudding. Everyone can judge but when you look at the children and who is a better parent, the proof is always in the pudding.

Give us your feedback. Who is your favorite mom on Lifetime’s Pretty Wicked Moms?

16 Comments

  1. i absolutely LOVE Emily!! she is the best part of the show and hilarious! she makes for great television and is not afraid to say she puts her store Swank first, which many women would never admit. it certainly doesn’t make her a bad person or mother just because she has a huge passion for her work, as you can clearly see she adores her daughter and husband! most women should be so lucky to have a career that gives them such joy and a supportive husband and beautiful baby too! jealousy is such a hideous trait…she is gorgeous, loves life and is a huge success…cheers to you Emily!

  2. Emily is dumb as a rock and is so ignorant of the fact that she is not the one to look up to as a role model. She claims that she can do it all as a modern mom and wife. She treats her child as if she is an accessory instead of trying to bond with her own child. How can you want the best for your child but refuse to spend the time and effort to raise her. Nothing against nannies but she is such a poor example of a mother. The stupid comments that constantly come out of her mouth make her look so foolish.

  3. I loved the show and I think that Emily is absolutely beautiful. I don’t personally know her as many on here do, with that being said I’d like to say I think that’s ridiculous that people get on the Internet and bash her. Why do so many people care about her past and try to bring her down? Seems like an awful lot of jealously. I’m not trying to argue anyone’s opinion of her, I’m just saying my own. Leave the girl alone

  4. Emily, I know that you will rise above all this negativity. I hope that you know the people that really matter are behind you! Emily is one of the most confident women I know and people should not hate her for that! People keep hating, same shit different day! Misery loves company!

    P.S. I grew up 2 miles from Emily, best friends with her little sister and went to high school with her and I am not familiar with any of those disgusting nicknames “Missisppi Native” She was actually called a tease in college and her response to that was “I would rather be a tease than a slut”

  5. Wow, “panties in a bunch” is an understatement for some ignorant, small-town folks with big-time self-esteem issues. Here’s an idea- Go exploring. Take a little trip out of your corner of the world (Doesn’t really matter where- as long as the phrase “y’all” isn’t part of the locals’ vocabulary). While you’re there, allow (ie: Force) yourself to devour your surroundings (ie: Notice the people, fashion, culture etc.) and recognize that the world is MUCH larger than Georgia (ie: Expand your perception). Such nasty negativity towards successful, cultured, intelligent women, not only portrays the commentator as unquestionably envious, but laboriously unsophisticated & blantantly antagonistic. In other words— “You talk it. We live it. You’re jealous. Admit it.”
    As for Emily, Nicole, Miranda, Meredith, Marci & Nicole: Can’t wait to meet you! And just an FYI from Boston~ ‘WICKED’ up here means “Honestly, extremely, really, authentically” as in: “Emily’s boutique, Swank, is WICKED cool.” Or “Nicole’s abs are WICKED killer.”

  6. Truth is this… She was Emily Sleeze in High school, Emily “on her knees” in college and her store is called Skank, the best part about Emily is she knows it. She’s never run away from the fact that she’s a dirty coke whore who lives on Adderall and diet coke. She closed her Birmingham store b/c people stopped spending money on the freaky crap she brought in that ended up spending months on the sales racks. Her husband bullied her into not one but two sets of fake tits, the same husband she cheats on and her baby calls the nanny mommy… BUT EMILY owns it. She doesn’t care… She never did.

  7. I have followed Emily’s store Swank since it was located in Birmingham, and I have to say this is one of the most fabulous stores I’ve ever set foot in owned by one of the most stunningly beautiful women I think I’ve ever met in person. I swear the only reason I work is so I can afford the clothes at Swank. Love seeing a strong, successful woman being so confident and unapologetic of it! You’re a role model, Emily!!!! Can’t wait to see PWM!

  8. First off Emily doesn’t need this show to show her success! This girl had been great at everything since we were in kindergarten! So she’s says what she thinks, big deal get over it! Truth be told she’s only saying what most people are thinking. But calling her a new money slut Bradley… You obviously have NO clue who she is… She’s always had money.. OLD MONEY, and as far as being a slut… It myst have hurt when she turned you down! Emily is a beautiful and amazing person inside and out.

  9. My Lord! Emily such a shame that the jealous hating has begun this early. Those who know you, know what an awesome mom you are and that this show is just another way you are building your business. Ironic that men can be aggressive with self promotion and becoming wealthy but there’s a double standard in this country for women who don’t hold back on their desire for success. Show is gonna be a big hit undoubtedly….with the attention already garnered but the show I would say you’re life is really about to change.

  10. Love it! Congratulations Emily! You are a fantastic wife, business-woman and mother. The naysayers are obviously just bitter and disappointed in their own lives…while they are trashing you, you are succeeding. How sad for them.

    • Plenty of us are successful Stacy. We just don’t shout about it from the rooftops or brag about it on some skanky looking reality TV show.

  11. You don’t hover over your three year old? Wow, what a saint you are. Get over yourself.

    • Perhaps you should look within yourself and think about why you are trashing a hard working, successful mother who allows her child freedom to grow and the guidance needed to do so.

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